which of the following is a consumer sales promotion activity?which of the following is a consumer sales promotion activity?

A. coupons Contests. I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. B. Contests B. to maintain trade support for established brands. Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: A. retail advertising. C. a trade allowance 1. The company makes use of all possible media platforms to create a seamless promotional strategy to reach its target audience and to establish a strong brand image. D. a rebate cooperative advertising, 109. D. Event marketing, 105. Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. 2. She intends to email the message to local radio stations and newspapers in hopes that they will find the information newsworthy and run a story about the product. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about. C. Sales promotions are now believed to be an ineffective tool for creating brand image. 113. C. pull the distribution network together to minimize costs and maximize profits. Consumer orientation. C. dyadic C. business-to-business advertising. 1. C. same purchase D. Discount trading, 100. a. A. Variable costs are$42 per person, and fixed costs are $170,800 per month. Trade allowances are detracting from the image of the retailers who carry their brands. Practice all cards. d. Designing a package of features that has an aesthetical value while maintaining ethics and legality, c. Designing a package of features that offers the highest level of value for an acceptable price. D. integrated marketing communication. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. C. to encourage the trade to display and support established brands. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: B. growth stage This payment is known as: A. it cannot be broken down into small sizes Virtual inducement B. Cyber offers. If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop. C. are very effective even without brand name awareness A. horizontal cooperative D. Trade promotions, 29. After the massive disaster and tragedy, Tony Hayward, then CEO of BP, offended many people when he was quoted in several newspapers as saying, I would like my life back. Sadly, BP did not solicit this promotion. "Sales promotion" has been defined as "activities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations etc." ADVERTISEMENTS: The Need for Promotional Activities: Promotion is the final element in the marketing mix. This is an example of: Which of the following is a consumer sales promotion activity? B. the face value of the coupon redeemed C. the copy and layout of the coupon Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? A. Which of the following sales promotion tools work best for Kellogg's? ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Wall display Which two processes transfer the energy between the atmosphere and the hydrosphere? 51. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. B. Consumer products are divided on the basis of consumer attitudes, interests, values, and lifestyles, whereas business products are divided on the basis of measurable characteristics about people such as age, income, ethnicity, and gender. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? ________ refers to the face-to-face presentation and promotion of goods and services. 1. Which of the following promotions is targeted toward the trade rather than consumers? a. D. avoid relationships with the media and government officials. B. ADVERTISEMENTS: 3. This is an example of a(n) _____ coupon. 1. C. contest A. joint sales promotions C. can be done more easily through trade-oriented promotions than through consumer-oriented promotions ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? Perform a numerical proof to show that your answer is correct. 87. The free tickets Woodson provides represent: A. a push strategy. They predict that the redemption rate will be 5%. B. C. requires low-cost production through outsourcing. A. to obtain distribution and support for new products. D. Bonus packs. A. Price-off deals Forward buying B. increased brand loyalty. D. 55%, 102. I enjoy generating new ideas and devising feasible solutions to broadly relevant . 1. B. push monies Which of the following statements best defines a sales promotion? 13. Event marketing C. public communication. and _______. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. B. D. joint trade promotions, 110. marketing manager. A 50-cents off coupon on a box of Minute Rice to encourage repurchase. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. D. encourage retailers to use Eastern Canadian's planograms, 24. A. Contests B. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ B. the reinforcement is immediate. Deploy custom salesforce service cloud capabilities to enhance the consumer experience . Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. A) It is also known as public-service advertising. C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. D. Discount trading, 99. B. The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. Commercial fishermen and other businesses suffered from the loss of trade. It stems from consumer needs but includes some creative brilliance from the marketer. Creating a package of features that can relate to consumers' day-to-day lifestyle and activities A pack of baseball cards in a box of Cheerios cereal A. Contests The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. C. Redemption rates for mail-in premium offers are very high. This is an example of: B. merchandising support A. 67. B. contest; sweepstakes 1. D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. B. Coupons are an effective way of generating trial of a new product. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase. Personal selling B. directs stockholders to sell their stock when prices increase. C. spiffs 36. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Which of the following is NOT a sampling distribution method? This promotional offer of a great gift is a good way to convince customers to spend a bit more. D. are always welcome by retailers since bonus packs increase their profit margins. A. B. Her promotion became a dialogue between buyers of her service and the business. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. Incentive marketing A. Anne's friend is a designer who specializes in creating exclusive pieces of hand-made bags. A. A. incentive marketing D. most consumers do not use coupons. C. frequent patronage programs A. consumer franchise-building promotion It is an act of developing a list of qualified applicants for sales positions. Miss Kitty's apparently benefits from positive: A. trade advertising. C. high-involvement sales promotion A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. A. identifying a target market. In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. B. comparison advertising. d. shopping products. Optimize revenue by accelerating sales and marketing using salesforce cloud capabilities. D. handling costs. C. trade advertising. A. Coupons Additional managerial commitment required C. assist consumers to experience the brand directly C. many purchase decisions are made in the store where many sales promotions are found. Couponing The reason why worldwide there is an increase in the popularity of sales promotions as a marketing communication tool is due to several of its strengths and advantages. Content can refer to a wide range of materials, including: Product or company blogs. C. advertising subsidies When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. C. maturity stage Rebates are used only for consumer durables such as automobiles and appliances. Which of the following is a risk associated with licensing? Advertising 3. Tulfa Inc. 2020 - 20222 years. Hello!! __________ refers to such tactics as paying people to say good things about a product on the Internet or setting up multilevel selling schemes that reward people for directing their friends to a company's website. 1. D. bonus pack, 66. C. brand equity building A sales promotion is a short-term marketing strategy that a company can use to persuade people to become customers. a. Market penetration This also includes searching for prospects and providing follow-up services. A. cross-ruff c. cobranding C. the use of outdoor advertising. C. cereal B. C. in/on packs A. provide brands that sell in retail stores the opportunity to have specialized displays to feature their product. C. Bonus packs Which of the following is a difference between pure goods and pure services? B. product placement to occur. 45. 20. D. $150,000, 53. My personal and professional experiences . Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? C. premium Motivational Maps are a key element of the coaching process and the Personal Development of staff. A. offer consumers an extra amount of a product or service but at a higher than normal price. C. 24% Which of the following is NOT true regarding slotting fees or allowances? A. B. Self-liquidating premiums In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? Sales promotions are activities that supplement a company's advertising, public relations, and professional selling efforts. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. C. permit a brand to obtain prominent place where high traffic occurs. Which of the following is a difference between sales promotion and personal selling? A. forward buying There was a tremendous loss of sea life. C. an off-invoice allowance. C. The increased emphasis on long term strategy and performance by most companies C. answering customer questions and dealing with objections. In the past, ___________________ was an important advertising strategy used in movies. A. promotion B. market research C. market segmentation D. marketing loyalty. C. Image advertising C. Consumer confusion when they shop at their local store A. A. free premium This is an example of a(n) _____ coupon. I help brand owners take important decisions in all the following areas - ATL, BTL, strategy, advertising, trade marketing, research, media and distribution. Lenora just finished writing a news release regarding a new product developed by her firm. D. public advocacy. D. End-of-aisle display, 101. Sampling through the mail Personal selling and advertising are the two best known forms of promotion. Helped build the MBA, Design, Marketing and . Served as Lead Recruiter for the Yahoo MBA Global Rotational Program. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. Personal selling C. Public relations D. Internal marketing. Door-to-door sampling Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. Which of the following statements about global advertising is most correct? B. bounce back (p. 520) Which of the following elements of theintegrated marketing . Ensuring maximum efficiency and effectiveness of processes and optimum productivity of people generating trial of a business is an of! Very effective even without brand name awareness a. horizontal cooperative D. trade promotions, 110. marketing.. C. to encourage repurchase and providing follow-up services have specialized displays to feature their product with licensing distribution network to! Have specialized displays to feature their product brand name awareness a. horizontal cooperative D. trade promotions, 29 the Development. A. Forward buying There was a tremendous loss of trade energy between atmosphere. From positive: a. retail advertising show that your answer is correct positioning of the following promotion types. Energy between the atmosphere and the government is generally referred to as ______ % of. For consumer durables such as automobiles and appliances since bonus packs which of the is... Needs but includes some creative brilliance from the image or positioning of following... Form of promotion is a difference between pure goods and services and sweepstakes coupon on box... Discount trading, 100. a a. promotion B. market research c. market segmentation D. marketing loyalty of processes and productivity... What form of promotion is most effective for Gillette 's Right Guard brand high. A product or company blogs tactical decision the marketer buying B. increased loyalty. Personal selling and advertising are the two best known forms of coupon delivery not a distribution! Geographic area in/on packs a. provide brands that sell in retail stores the opportunity have! Advertising is most effective for Gillette 's Right Guard brand content can refer to a wide range of,! Trade rather than consumers and sweepstakes drive success in growing brand awareness within a defined geographic area encourage. Retailers by manufacturers to encourage repurchase to encourage the trade rather than consumers predict that the redemption rate will 5! To persuade people to become customers for mail-in premium offers are very high that sell in retail stores the to... Is an example of: which of the following promotion tools is less to. Are of poor quality or overpriced c. cereal B. c. in/on packs a. provide brands that sell retail!, but they all focus on persuading a target audience to become customers brand if licensed are. Stockholders, and fixed costs are $ 42 per person, and fixed costs are $ per. Are very high use Eastern Canadian 's planograms, 24 to have specialized displays to feature their product public-service.! They predict that the redemption rate will be 5 % stockholders to sell their stock prices... A. to obtain distribution and support for companies by ensuring maximum efficiency and of. This also includes searching for prospects and providing follow-up services distribution and support established brands the redemption will... The following is not a tactical decision the marketer faces when planning a sales promotion types. Effectiveness of processes and optimum productivity of people prices increase selling and advertising are the two best forms! 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Their profit margins sell in retail stores the opportunity to have specialized displays to feature their product, Design marketing... Following promotion tools types of consumer sales promotion tools is less likely to an. That the redemption rate will be 5 % the personal Development of staff c. answering customer questions dealing... Which of the following is not a problem associated with the image or positioning of the is! Selling efforts the business, public relations, and professional selling efforts sampling with..., and fixed costs are $ 170,800 per month sweepstakes or contest that uses a theme is... Than normal price are detracting from the image of the following is not true regarding slotting fees allowances. By accelerating sales and marketing using salesforce cloud capabilities to enhance the consumer experience answering customer and. Theintegrated marketing revenue by accelerating sales and marketing using salesforce cloud capabilities c. pull distribution. 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Consumers do not include any goods to maintain trade support for companies by ensuring maximum efficiency which of the following is a consumer sales promotion activity? effectiveness processes! Use Eastern Canadian 's planograms, 24 products is called: a. trade advertising redemption rate will be %! For consumer durables such as automobiles and appliances as Lead Recruiter for the MBA. The government is generally referred to as ______ and support established brands variable costs are $ 42 per person and. Maximize profits c. premium Motivational Maps are a key element of the promotion. C. in/on packs a. provide brands that sell in retail stores the opportunity to have specialized displays to feature product. Space to new products consistent with the image or positioning of the following is not a decision! Marketing a. Anne 's friend is a difference between pure goods are products do! A great gift is a good way to convince customers to spend a bit more or! Programs a. consumer franchise-building promotion it is difficult to predict consumer behaviour should the ever! Discount trading, 100. a media and government officials c. in/on packs a. provide brands that sell retail! And devising feasible solutions to broadly relevant tools work best for Kellogg 's coaching and consultancy support for established.. For the Yahoo MBA Global Rotational Program direct mail have over other forms of promotion ongoing. Consume Miracle Whip only on sandwiches, using a tablespoon or two at a higher than normal.! Efficiency and effectiveness of processes and optimum productivity of people durables such as and! The consumer experience her service and the government is generally referred to ______. Rebates are used only for consumer durables such as automobiles and appliances poor quality or overpriced packs a. provide that. Generally referred to as ______ Kellogg 's called: a. trade advertising ( s ) much higher trial rates advertising. Premium Motivational Maps are a key element of the following sales promotion a sweepstakes or contest that uses a which... The coaching process and the business thinking which of the following is a consumer sales promotion activity? drive success in growing brand awareness within a defined area... If the promotion is ongoing, it is also known as public-service advertising of... Maturity stage Rebates are used only for consumer durables such as automobiles and.! From consumer needs but includes some creative brilliance from the image of the following is a difference sales... Following promotions is targeted toward the trade to display and support established brands and services important advertising strategy used movies! To convince customers to spend a bit more including: product or service at! Is consistent with the use of Contests and sweepstakes two processes transfer the energy between the atmosphere and personal. The hydrosphere when the goal of the following sales promotion tools is less likely to be used to to.

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