50 percent for planning, 25 percent for writing, and 25 percent for completing the three-step writing process t/f: If the Coolest Cooler introduced its cooler to the general market and developed communications around the idea that it was going to develop awareness, interest, evaluation, trial, and then adoption, it would be anticipating a learn-feel-do sequence of consumer responses. The linear model of communication refers to refers to the way in which a message, the content of information being sent, is transmitted from a sender to a receiver. comprehensive D. Their usage of heuristics related to the issue is high. Community? It can be limited in terms of reach and capability It is the type of communication . Which of the following is an example of upward communication? It's an outlet that a sender uses to express meaning to their audience, and it can include written, verbal or nonverbal elements. B.Telephone conversation Jayden is concerned about contributing to information overload. Which informal process to gather insights and guide her research efforts is she engaged in? D. B. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool? C. Is the purpose acceptable to the organization? Disciplining employees in a direct and respectful manner. D) It treats sales as what determines communication, rather than as the result of effective communication. B. Which of the following represents in the informal communication network in an organization? It can be easy to overuse A) sales promotion and advertising B) advertising and personal selling C) publicity and personal selling D) reminder advertising and publicity E) sales promotion and personal selling, Which of the following marketing communications tools has the highest cost-effectiveness in the introduction stage of the product life cycle? Time Consuming: Sometimes oral communication becomes time consuming, especially in meetings and conferences where nothing comes out after long discussion. As an Amazon Associate I earn from qualifying purchases. A) cognitive stageaffective stagebehavioral stage B) affective stagecognitive stagebehavioral stage C) behavioral stageaffective stagecognitive stage D) cognitive stagebehavioral stageaffective stage E) affective stagebehavioral stagecognitive stage, A) cognitive stageaffective stagebehavioral stage, All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. It minimizes the distortion that can accompany oral messages. A) aesthetic B) informational C) bandwagon D) emotional E) transformational, Which of the following ads depict a transformational appeal? C) Given their live, real-time quality, public relations tools are actively engaging for consumers. . A(n) ____ is a Web site about a single person or company. Just like everything in this world that has an advantage must also have a disadvantage, oral communication also has some disadvantages. , 0". Get answers and explanations from our Expert Tutors, in as fast as 20 minutes, PSYC 2040 Chapter_05_Contingency_And_Situational_Leadership.pdf, Week 2_First Writing Sample Instructions (1).docx, Is there Wi Fi in my room , business In the given case trucking company is doing business in Florida so the, I have not copied in part or in whole or otherwise plagiarised the work of, 2282021 312021 322021 NA NA NA NA NA NA NA NA 32 32 32 32 32 32 32 32 15 15 15, 15 94 Avoid Plagiarism At All Costs Always keep in mind that all forms of, The right positioning is probably more important to the ultimate success of a, KingM_RES5153_ActionResearch_Analyzing DataPresentingResultsandPlanningNextSteps .docx, Assignment 2- video analysis - brexit.docx, Cholinergic Cholinergic Blocking Medication Research Cards.docx, The EPA is considering two different sticker designs for auto fuel economy. It is not comfortable for managers. Live interaction reduces the communicator's control over the message C. It involves rich nonverbal cues (both physical gesture and vocal inflection) D. Write a script of a talk a) The message can be revised several times before being released b) The receiver can gauge the sender's sincerity c) The message remains the same even after it is relayed to others d) The receiver has more time to analyze the message e) The message becomes a permanent record that can be saved Previous question Next question 15 Which of the following shows a disadvantage of oral communication? It can require artistic skills to design, E. D. Which of the following is not a major function of communication within a group or organization? A cheaper alternative to the conventional communication through letters. A) Advertising is unsuitable for explaining a product's features. 2) Donna is conservative. the journalistic approach, Which of the following is an advantage of written, printed communication? Oral communication is when we say something out loud or use non-verbal cues like tone of voice to get our point across. complete You'll get a detailed solution from a subject matter expert that helps you learn core concepts. A) Advertising is unsuitable for explaining a product's features. A. Visual advantage. Which step in the audience analysis process is Aliyah working on? Security is a huge concern for nearly all organizations with private or proprietary information about clients, customers, and employees. E) Salespeople generate leads through personal selling and use advertising for follow-up. A) sales promotions B) events and experiences C) advertising D) direct and interactive marketing E) personal selling, Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing? D. Failure to use as a source of reference: Orally transmitted message or information cannot be used in future as a source of reference. C) Sales promotion tools are typically an indirect form of "soft-sell," so customers welcome them. It can reduce the burden on the audience to figure out how the pieces of a message or concept fit A) events and experiences B) publicity C) direct marketing D) sales promotion E) interactive marketing, As Ben manages communications for his company's watch brand, which has reached the decline stage in the product life cycle, which of the following marketing communications mix tools is he most likely to continue? Which of the following is an example of downward communication? The term oral communication simply refers to the type of communication that is done orally. a. Operations Management questions and answers, Question 1 (1 point) Saved Which of the following is a disadvantage of oral communication? A written and signed document carries more weight and validity than spoken words. communication when the message is: a. impersonal, routine, and longer. While engaged in talk with somebody we can ask for clarification or further elaboration, justification, etc. b. Analyzing the audience's perspective, Which of the following is a disadvantage of written, printed communication? It is one type of verbal or non-verbal human communication. E) Public relations tools create an immediate, interactive episode between two or more persons. Ricky W. Griffin. Types of oral communication include: Meetings, Discussions, Face-to-face conversations, Speeches, Telephone conversations, and so on. a) The sender has no control over the message after it is released b) The sender lacks immediate feedback c) It can lead to spontaneous responses d) The receiver may not understand parts of the message and feel frustrated e) The message must be longer to include answers to anticipated questions. Listening to the community Lateral Communications are often created to short-circuit the vertical hierarchy with an organization. : Canada, Norway, US, Russia, China, Problems in communicating with those outside of our own culture often occur because of ______________. t/f: One-sided presentations that praise a product are found to be more effective than two-sided arguments that also mention shortcomings. This brings unpleasant consequences for the business. It is closely associated with the social justice movement, with good health considered a fundamental human right. Which of the following modes of communication does not come under the purview of nonverbal communication? Oral communication can be either formal or informal. C. barrier caused by conflict tolerance Manish is giving a party at his home and has put together a, complete plan for the event. A. Creating a barrier that shuts out listeners. Will management allow him to send this message? A company blog at Wegmans gathers information from a, group of people on a topic. It offers limited opportunities for timely feedback, E. Downward communication flows from one level of a group or organization to a lower level. t/f: Advertising and publicity play the most important roles in the conviction stage of buyer readiness. Communication that takes place among members of work groups at the same level is known as _____ communication. : controlled processing, limited processing, task-oriented processing, automatic processing, engaged processing, In evaluating the effect of team diversity on team performance and turnover, member turnover in a team is likely to be higher when _________________. Oral communication is a form of communication in which the exchange of information by speaking, often called "talking," occurs. Oral communication is particularly good when one wants to persuade or motivate people into doing something. Reading reports and company documents A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations, Which of the following is an example of a trade promotion? A communication medium can either be virtual or physical. t/f: The rapid diffusion of multipurpose smart phones, broadband and wireless Internet connections, and ad-skipping digital video recorders (DVRs) have augmented the effectiveness of the mass media. t/f: Marketers should assume that buyers will pass through the classic hierarchy of affective, cognitive, and behavioral stages, in that order. E. Cultural barriers arising from tone differences among different cultures are called word connotation barriers. Unlike other means of communication, oral communication leaves behind no permanent record, which could later pose problems in the future. D. B 9 a) It can lead to spontaneous (regrettable) responses 11 12 b) There is no permanent record of the message c) It suffers from the constraints of space 13 14 15 d) The receiver cannot decipher the . t/f: Preparing separate, unrelated online and offline communications improves consistency by sending distinct messages. Which of the following is a disadvantage of oral communication? Communication that flows form one level of a group or organization to a lower level is called downward communication. A. 15 Which of the following shows a disadvantage of oral communication? A) Human resource development B) Marketing communications C) Financial management D) Operations management E) Planning, Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media? How to Quiet a Generator That Is Making Too Much Noise, What the Pain Location in Your Chest Potentially Means, How to Bring Wildlife into Your Home with Animal Art, How to Choose the Best Cannabis Products for Your Needs, How to Find the Right Offshore Fishing Vessel, 4 Awesome Reasons to Take a Trip to Tennessee, What Qualities to Look For in Local Long Distance Movers: A Guide, All the Right Colors: How to Add the Right Pop of Color to Your Room, 5 Camping Essentials You Need to Have On Your Next Trip. E. Be mindful of the costs of this project and assume that, if the Argentinian employees speak English, they are able to communicate effectively in English. It can convey complex ideas and relationships quickly B. C. C. New controls in e-mail programs can ensure that your e-mail will remain private, both within your organization's server and at the receiver's end as well. efficient C) It is overly focused on the relationship among communication cost, selling price, and profit per unit. D) Sales promotion tools provide an incentive that gives value to the consumer. Possibility of denial: There may be denial of oral communication by the sender as well as by the receiver. As Jamal thinks through the components that will make this team effective, he considers both how many members need to be on the team and the various abilities that the team members need in order to complete the project. c. It creates obstacles in giving feedback. D. c. can lead to spontaneous, ill-considered statements. Delay in decision making: Another disadvantage of oral communication is that it delays the decision making process. Everyone who is interested in the message or information is exposed to written communication. A) normal depletion B) sensory gratification C) social approval D) intellectual stimulation E) value enhancement, One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following benefits is offered by sales promotion tools? D. admiring. Determining audience size and geographic distribution, A. A mere telephone call can be used instead of travelling. Communication apprehension applies to oral an written communication. It can create productivity concerns Limiting non-essential communication C. What can managers do to a make sure that important information is not withheld form them though silence? Working alone or with others and generating as many ideas and questions as you can, without stopping to criticize or organize, is referred to as ________________________. Oral communication can be a relatively cheaper means of communication than other means of communication since it can be achieved without the need of travelling to communicate with people outside the organization. t/f: In general, personal selling is one of the most helpful tools for closing sales. Communication that flows to a higher level in the group or organization is called ____. 7. Before communication can take place a _____ is required. t/f: If a small Iowa college builds awareness among applicants from Nebraska, increases the target audience's knowledge about its offerings, communicates in a way that makes the target audience like it and prefer it to other colleges, builds intent to apply, and gets the target audience to attend, it is applying a do-feel-learn sequence. A communication channel is the medium, mean, manner or method through which a message is sent to its intended receiver. 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